Privacy Policy

Last Updated: January 16, 2026

1. Introduction

Uplift ("we", "us", "our", or "Service") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our automated SEO content generation and publishing platform.

By using our Service, you consent to the data practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

  • Name and email address
  • Profile image (if provided)
  • Authentication credentials (managed by Clerk, our authentication provider)
  • Account creation and last login timestamps

2.2 Business Information

During onboarding and account management, we collect:

  • Website URL and sitemap information
  • Business address, city, state, country
  • Service area and location data
  • Target audience information
  • Content preferences (tone, frequency, content types)
  • Example blog URLs for content style analysis

2.3 Content and Usage Data

We collect information about your use of the Service:

  • Generated blog posts, keywords, and content
  • Content calendar and publishing schedules
  • Backlink data and tracking information
  • Guest posting campaigns and submissions
  • Service usage patterns and feature interactions

2.4 Third-Party Integration Data

When you connect third-party services, we collect:

  • WordPress: Site URL, OAuth tokens (encrypted), integration keys
  • Shopify: Shop domain, OAuth tokens (encrypted), shop information
  • Webflow: Site ID, OAuth tokens (encrypted), site metadata
  • Wix: Site ID, OAuth tokens (encrypted), site information
  • Framer: Site information and connection data
  • Custom APIs: API endpoints, authentication credentials (encrypted)
  • Google My Business: Business profile data, OAuth tokens (encrypted)

Note: All OAuth tokens and API credentials are encrypted and stored securely. We only access this data as necessary to provide the Service.

2.5 Payment Information

Payment processing is handled by Stripe. We collect:

  • Stripe customer ID
  • Subscription status and billing information
  • Payment history (processed by Stripe, not stored on our servers)

We do not store credit card numbers or sensitive payment details. All payment data is processed and stored by Stripe in accordance with their privacy policy and PCI-DSS compliance standards.

2.6 Technical Data

We automatically collect certain technical information:

  • IP address and device information
  • Browser type and version
  • Operating system
  • Usage logs and error reports
  • Cookies and similar tracking technologies (see Cookie Policy below)

3. How We Use Your Information

We use the collected information for the following purposes:

  • Service Provision: To provide, maintain, and improve our SEO automation services
  • Content Generation: To generate SEO-optimized content based on your business information and preferences
  • Publishing: To publish content to your connected platforms as requested
  • Account Management: To manage your account, process payments, and handle subscriptions
  • Communication: To send service-related notifications, updates, and support responses
  • Analytics: To analyze usage patterns and improve our Service
  • Security: To detect, prevent, and address security issues and fraud
  • Legal Compliance: To comply with legal obligations and enforce our Terms & Conditions

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

4.1 Service Providers

We share data with trusted third-party service providers who assist in operating our Service:

  • Stripe: Payment processing and subscription management
  • Clerk: User authentication and account management
  • Hosting Providers: Cloud infrastructure and data storage
  • Analytics Services: Service usage analytics and performance monitoring

4.2 Third-Party Platforms

When you use integrations, we share necessary data with connected platforms:

  • Content and metadata to WordPress, Shopify, Webflow, Wix, Framer, or Custom APIs for publishing
  • Business information to Google My Business for profile management

These platforms have their own privacy policies governing how they handle your data.

4.3 Legal Requirements

We may disclose your information if required by law or to:

  • Comply with legal processes, subpoenas, or government requests
  • Enforce our Terms & Conditions or protect our rights
  • Prevent fraud, security threats, or illegal activities
  • Protect the safety of our users or the public

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

5. Data Security

We implement industry-standard security measures to protect your information:

  • Encryption of sensitive data (OAuth tokens, API credentials) at rest and in transit
  • Secure authentication through Clerk with multi-factor authentication support
  • Regular security audits and vulnerability assessments
  • Access controls and employee training on data protection
  • Secure database storage with PostgreSQL
  • HTTPS encryption for all data transmission

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to:

  • Provide the Service to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Maintain security and prevent fraud

When you cancel your account, we will:

  • Retain data for up to 90 days after cancellation (for account recovery purposes)
  • Delete or anonymize personal information after the retention period
  • Maintain anonymized usage data for analytics and service improvement

7. Your Privacy Rights

Depending on your location, you may have the following rights:

7.1 General Rights

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and data
  • Portability: Export your data in a machine-readable format
  • Objection: Object to certain processing activities

7.2 GDPR Rights (EU/UK Users)

If you are located in the European Union or United Kingdom, you have additional rights under GDPR:

  • Right to be informed about data collection
  • Right of access to your data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Rights related to automated decision-making

7.3 CCPA Rights (California Users)

If you are a California resident, you have rights under CCPA:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell your data)
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at info@upliftai.co or through your account settings.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Maintain your session and authentication state
  • Remember your preferences (e.g., sidebar state)
  • Analyze Service usage and performance
  • Improve user experience

Types of Cookies We Use:

  • Essential Cookies: Required for Service functionality (cannot be disabled)
  • Functional Cookies: Remember your preferences and settings
  • Analytics Cookies: Help us understand how you use the Service

You can control cookies through your browser settings. However, disabling certain cookies may affect Service functionality.

9. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses and compliance with applicable data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated to you via:

  • Email notification to your registered email address
  • Notice within the Service interface
  • Updated "Last Updated" date at the top of this Policy

Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@upliftai.co
Website: https://www.upliftai.co/
Support: Schedule a call