The Challenge
Shawarma Moose, a popular Middle Eastern restaurant in Toronto, struggled to stand out in competitive local search results. With limited online presence and minimal content about their authentic shawarma offerings, they needed a solution to improve local visibility and drive both online orders and foot traffic.
Our Approach
UpliftAI developed a comprehensive local SEO strategy specifically tailored for Shawarma Moose's restaurant business. We optimized their Google Business Profile, created location-specific content highlighting their authentic Middle Eastern cuisine, and developed a content strategy around their menu items, catering services, and late-night hours.
We automated the creation of blog content about shawarma, Turkish cuisine, Mediterranean food, and local dining experiences. Each piece of content was optimized for local search queries like 'best shawarma near me' and 'late night food Toronto' while showcasing Shawarma Moose's unique offerings.
The platform's local SEO automation ensured consistent business information across all directories, generated location-specific content, and optimized for voice search queries that local customers use when searching for restaurants.
The Results
Shawarma Moose achieved significant improvements in local search visibility and customer engagement, with automated content creation driving both online orders and foot traffic.
- 180% increase in local search traffic within 6 months
- 65% growth in online orders from organic search
- 120% improvement in foot traffic from local searches
- Top 3 rankings for 50+ local restaurant keywords
- Enhanced visibility on Google Maps and local AI searches
- Consistent presence in 'best shawarma Toronto' searches


