The challenge
For legal services businesses, clients search by practice area and by the situation they are in, and judge credibility fast. Mapping that demand against the pages that already existed turned the gap into a list of missing answers rather than a generic keyword export, with client inquiries and local rankings set as the measures the work would be judged on.
What we did
Planning concentrated on practice-area pages, situation-led explainers, and content that answers process and cost questions directly. Because client inquiries was the headline measure, briefs prioritised the pages closest to that outcome first, and every item moved through the same review and publishing path so what shipped stayed traceable to the demand that justified it.
The results
Supporting work covered attorney and organisation structured data, clear authorship, and accurate office location data. Against that baseline this account recorded 170% client inquiries and 125% local rankings. Those figures belong to this one engagement: a record of what happened here, not a projection for other legal services businesses.
These figures are this business’s own record, not a projection for others.
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