On this page
- How to write ChatGPT prompts for SEO that work
- ChatGPT prompts for keyword research (prompts 1 to 7)
- ChatGPT prompts for content briefs and outlines (prompts 8 to 14)
- ChatGPT prompts for on-page SEO (prompts 15 to 21)
- ChatGPT prompts for local SEO (prompts 22 to 28)
- ChatGPT prompts for technical SEO (prompts 29 to 34)
- ChatGPT prompts for refreshing old content (prompts 35 to 40)
- What to check before you publish anything from ChatGPT
- Common questions
The best ChatGPT SEO prompts give the model context about your business, a specific task and a clear output format, then leave the facts and numbers to real data. Used that way, ChatGPT is a fast assistant for keyword brainstorming, content briefs, title tags, local SEO tasks, technical explanations and refreshing old posts. Used without context or checks, it produces generic content and confident mistakes.
This guide gives you 40 copy-paste SEO prompts for ChatGPT, grouped by job: keyword research, content briefs, on-page SEO, local SEO, technical SEO and content refreshes. Replace anything in square brackets with your own details. Before the prompts, you'll find a short framework for writing better prompts, and after them, the checks to run before anything goes live.
Key takeaways
- Give ChatGPT context first: your business, location, audience, offer and the search you're targeting.
- ChatGPT doesn't have live search volume, keyword difficulty or ranking data. Check every number in a real SEO tool or Google Search Console.
- Use ChatGPT for structure, ideas and first drafts, then add the experience, examples and facts only you have.
- Ask for a specific output format, such as a table, a list or a word count, so results are easy to use.
- Fact-check names, statistics, prices, laws and links before publishing. Language models can state wrong details confidently.
How to write ChatGPT prompts for SEO that work#
A good SEO prompt has four parts: role, context, task and format. The role tells ChatGPT what expertise to bring, such as an experienced local SEO strategist. The context covers your business, location, audience and goals. The task is one clear job. The format says exactly how you want the answer, such as a table with three columns or a list of ten titles under 60 characters.
Save a short context block about your business and paste it at the top of each conversation, or store it in ChatGPT's custom instructions or a project. That one habit improves almost every result below, because the model stops guessing what kind of business you are. Then keep each conversation to one topic, so earlier answers don't bleed into later ones.
- Role: You are an experienced SEO strategist for local service businesses.
- Context: We are [business], a [type of business] in [city] serving [audience]. Our main services are [services].
- Task: one clear job, such as write five title tags for our [service] page.
- Format: a table, a numbered list, a character limit or a word count.
ChatGPT prompts for keyword research (prompts 1 to 7)#
ChatGPT is good at brainstorming the language customers use, grouping keywords by intent and spotting topics you've missed. It's not a keyword database. It can't tell you real search volume or difficulty, and any numbers it gives are guesses. Use these prompts to build a list, then check it in a keyword tool or Google Search Console.
The most useful output here is often the question list. Customer questions turn into blog posts, FAQ sections and service page content, and they're exactly what people type into Google and AI assistants.
- 1. List 30 keywords a customer in [city] might search when they need [service]. Group them by intent: urgent need, researching options, comparing providers and checking price.
- 2. Here is my list of keywords: [paste list]. Group them into topic clusters, suggest one page for each cluster and name the main keyword for each page.
- 3. What questions do people ask before hiring a [type of business]? Give me 25, phrased the way a customer would type them into Google.
- 4. Suggest 15 long-tail keywords for [service] that a small business could realistically rank for, and explain why each one is less competitive than the head term.
- 5. I sell [product or service] to [audience]. List the problems they search for before they know my product exists, with a keyword for each problem.
- 6. Compare the search intent of these keywords and say which need a service page, a blog post or a comparison page: [paste keywords].
- 7. Turn these Search Console queries into a list of new page ideas, and flag any that an existing page already covers: [paste queries and pages].
ChatGPT prompts for content briefs and outlines (prompts 8 to 14)#
Briefs are where ChatGPT saves the most time. A clear brief keeps a writer, or an AI writer, focused on what the searcher needs. Paste in notes from the pages currently ranking if you can, since ChatGPT can't see today's results unless you use its search features, and even then you should check the pages yourself.
Always add your own angle before writing. The brief should include what you know that competitors don't: your prices, process, local knowledge, common customer mistakes and real examples. That's what makes the finished page worth ranking.
- 8. Create a content brief for a page targeting [keyword]. Include search intent, target reader, suggested title, H2 and H3 outline, questions to answer, and a call to action.
- 9. Here are the headings from the top-ranking pages for [keyword]: [paste]. Identify topics they all cover, gaps none of them cover and an angle that would make our page more useful.
- 10. Write an outline for a blog post titled [title] for [audience]. Keep it to six sections, each with a one-sentence summary of what it must answer.
- 11. List the questions a [audience] would still have after reading a typical article about [topic], and suggest where each answer fits in our outline.
- 12. Suggest five real-world examples or mini case studies we could include in a post about [topic], based on our business: [describe business]. Mark anything we need to verify.
- 13. Write a 50-word direct answer to the question [question] that could appear at the top of a page, then suggest supporting points for the rest of the section.
- 14. Create an FAQ section of six questions and short answers for a page about [service] in [city]. Keep each answer under 60 words.
ChatGPT prompts for on-page SEO (prompts 15 to 21)#
On-page prompts are quick wins. Titles, meta descriptions, headings and internal links are small pieces of text where a fresh set of options helps. Give ChatGPT the page's main keyword, its audience and any length limits, and ask for several versions so you can choose.
Check every suggestion against the page itself. A title tag that promises something the page doesn't deliver will lose clicks and trust, however well it reads.
- 15. Write ten title tags for a page about [topic] targeting [keyword]. Keep each under 60 characters, put the keyword near the start and end with [brand].
- 16. Write five meta descriptions for this page, each between 140 and 160 characters, with a clear benefit and call to action: [paste page summary].
- 17. Review this page copy and suggest a clearer H1 and H2 structure for the keyword [keyword]: [paste copy].
- 18. Here is a list of our pages and their topics: [paste]. For the page about [topic], suggest five internal links with natural anchor text and where each should go in the text.
- 19. Rewrite this introduction so it answers [question] in the first two sentences, in plain language for [audience]: [paste intro].
- 20. Write descriptive alt text for these images on our [service] page, under 125 characters each: [describe images].
- 21. Suggest a short, readable URL slug for each of these page titles: [paste titles].
ChatGPT prompts for local SEO (prompts 22 to 28)#
Local SEO prompts work best when you feed in real local detail: neighbourhoods you serve, typical jobs, local regulations and genuine customer stories. Without it, ChatGPT writes the same generic city page every competitor has. With it, you get a strong first draft that sounds like a local business.
Never invent reviews, awards or addresses, and never ask ChatGPT to write fake reviews. Fake reviews break Google's policies and consumer protection laws in many countries.
- 22. Write a Google Business Profile description for [business] in [city], under 750 characters, covering our main services, service area and what makes us different: [details].
- 23. Suggest eight Google Business Profile post ideas for [business] for the next month, tied to seasonal needs in [city].
- 24. Create an outline for a service area page about [service] in [neighbourhood or city]. Include sections for local details we should add, such as common problems, local rules and nearby projects.
- 25. Write three friendly replies to this positive Google review, each under 60 words and different in tone: [paste review].
- 26. Write a calm, professional reply to this negative review that acknowledges the issue and offers to resolve it offline, without admitting legal liability: [paste review].
- 27. Write a short, polite text message asking a customer named [name] for a Google review after [service], including a placeholder for our review link.
- 28. List local organisations, events and websites in [city] where a [type of business] could realistically earn a mention or link.
ChatGPT prompts for technical SEO (prompts 29 to 34)#
ChatGPT is useful for explaining technical SEO issues in plain language and drafting fixes such as structured data or redirect rules. Treat code as a draft. Test schema with Google's Rich Results Test, test redirects on a staging site where possible and ask a developer to review anything that touches server configuration.
Paste in exact errors, URLs and code. The more specific the input, the more specific and accurate the answer.
- 29. Explain this Google Search Console error in plain language and list the likely causes and fixes: [paste error].
- 30. Write LocalBusiness schema in JSON-LD for [business], using these details: [name, address or service area, phone, hours, URL, logo]. Only use the details provided.
- 31. Write FAQPage schema in JSON-LD for these questions and answers that appear on our page: [paste FAQs].
- 32. Here is our robots.txt file: [paste]. Tell me if it blocks anything important for search engines or AI crawlers.
- 33. Create a redirect map from these old URLs to the most relevant new URLs, and flag any with no good match: [paste lists].
- 34. This page fails Largest Contentful Paint on mobile. Based on this PageSpeed Insights summary, list the three most likely fixes in priority order: [paste summary].
ChatGPT prompts for refreshing old content (prompts 35 to 40)#
Updating pages that already rank, or used to, is often faster than writing new ones. Use Search Console to find pages with falling clicks or high impressions and low click-through rate, then use these prompts to plan the update.
Keep the URL the same when you refresh a page, and change the updated date only when you've made real improvements. Search engines and readers both notice when a date changes but the content doesn't.
- 35. Here is an article and the Search Console queries it ranks for: [paste]. Suggest sections to add or expand so it better matches those queries.
- 36. Review this article for outdated information, such as old years, prices, tools or rules, and list what needs checking: [paste article].
- 37. This page gets many impressions but few clicks for [query]. Suggest five better title tags and meta descriptions to improve click-through rate.
- 38. These two articles cover similar topics: [paste both]. Recommend whether to merge them, and if so, outline the combined page.
- 39. Shorten and simplify this section for readers on a phone, keeping all the key facts: [paste section].
- 40. Add a concise summary and a key takeaways list to the top of this article: [paste article].
What to check before you publish anything from ChatGPT#
ChatGPT can state wrong facts, outdated rules and made-up statistics in a confident tone. Before anything goes live, check every number, date, name, price, law and claim against a primary source. Remove anything you can't verify. Then add your own experience: photos, examples, prices, process and opinions that only your business can provide. Google rewards helpful, original content regardless of how it's produced, and penalises scaled low-value pages.
If you'd rather not run prompts by hand, Uplift's AI SEO agent does keyword research with real search data, builds briefs and keeps your content calendar moving, and the AI blog writer drafts posts in your brand voice and publishes them to your site after you approve them. Our guide on whether Google penalises AI-generated content explains where the line is.
- Verify every statistic and date against the original source.
- Check names, products, prices and legal details.
- Confirm keyword volumes in a real SEO tool or Search Console.
- Add first-hand detail, photos and examples.
- Read the final draft aloud to catch generic or repetitive phrasing.
Common questions#
Can ChatGPT do keyword research?
ChatGPT can brainstorm keywords, group them by intent and suggest topics, but it doesn't have live search volume, difficulty or ranking data. Any numbers it gives are estimates or guesses. Use it to build a list, then check the list in an SEO tool or Google Search Console.
Is content written with ChatGPT bad for SEO?
No. Google says it rewards helpful content however it's produced, and acts against content made mainly to manipulate rankings, especially at scale. ChatGPT drafts that are fact-checked, edited and improved with your own experience can rank well. Unedited, generic output usually doesn't.
What is the best ChatGPT prompt for SEO?
The best prompt includes a role, your business context, one specific task and an output format. For example, ask for ten title tags under 60 characters for a named page and keyword, ending with your brand. Specific prompts with real context beat clever wording.
Can ChatGPT write schema markup?
Yes. ChatGPT can write JSON-LD schema such as LocalBusiness, FAQPage or Article when you give it accurate details. Treat the output as a draft: check every field matches your visible page content and test it in Google's Rich Results Test before publishing.
Should I use ChatGPT for Google review replies?
You can use ChatGPT to draft review replies, but read and personalise each one before posting so it mentions the customer's actual experience. Never use ChatGPT or any tool to write fake reviews, which breaks Google's policies and consumer protection laws.
