The challenge
For immigration services businesses, applicants search by programme, status, and eligibility question, often under time pressure. Mapping that demand against the pages that already existed turned the gap into a list of missing answers rather than a generic keyword export, with wordpress publishes and ai queries set as the measures the work would be judged on.
What we did
Planning concentrated on programme pages, eligibility explainers, and process content that reflects current rules. Because wordpress publishes was the headline measure, briefs prioritised the pages closest to that outcome first, and every item moved through the same review and publishing path so what shipped stayed traceable to the demand that justified it.
The results
Supporting work covered clear authorship, dated content that is genuinely maintained, and internal links from questions to services. Against that baseline this account recorded 38 wordpress publishes and 103 ai queries. Those figures belong to this one engagement: a record of what happened here, not a projection for other immigration services businesses.
These figures are this business’s own record, not a projection for others.
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