The challenge
For real estate businesses, buyers and sellers search by neighbourhood, property type, and market question in long research cycles. Mapping that demand against the pages that already existed turned the gap into a list of missing answers rather than a generic keyword export, with lead growth and search visibility set as the measures the work would be judged on.
What we did
Planning concentrated on neighbourhood pages, property-type guides, and market explainers that stay useful between transactions. Because lead growth was the headline measure, briefs prioritised the pages closest to that outcome first, and every item moved through the same review and publishing path so what shipped stayed traceable to the demand that justified it.
The results
Supporting work covered local relevance per area served, listing structured data, and internal links from guides to enquiry paths. Against that baseline this account recorded 195% lead growth and 130% search visibility. Those figures belong to this one engagement: a record of what happened here, not a projection for other real estate businesses.
These figures are this business’s own record, not a projection for others.
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