The challenge
For ecommerce businesses, shoppers arrive on category, product, and comparison queries at very different stages of intent. Mapping that demand against the pages that already existed turned the gap into a list of missing answers rather than a generic keyword export, with shopify publishes and ai queries set as the measures the work would be judged on.
What we did
Planning concentrated on category pages that merchandise intent, product detail that answers pre-purchase objections, and buying guides. Because shopify publishes was the headline measure, briefs prioritised the pages closest to that outcome first, and every item moved through the same review and publishing path so what shipped stayed traceable to the demand that justified it.
The results
Supporting work covered clean faceted-navigation rules, canonical discipline across variants, and product structured data. Against that baseline this account recorded 46 shopify publishes and 133 ai queries. Those figures belong to this one engagement: a record of what happened here, not a projection for other ecommerce businesses.
These figures are this business’s own record, not a projection for others.
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