The challenge
For landscaping businesses, project searches are seasonal and hyper-local, mixing service terms with neighbourhood names. Mapping that demand against the pages that already existed turned the gap into a list of missing answers rather than a generic keyword export, with project inquiries and service visibility set as the measures the work would be judged on.
What we did
Planning concentrated on service pages per project type, seasonal planning content, and documented local work. Because project inquiries was the headline measure, briefs prioritised the pages closest to that outcome first, and every item moved through the same review and publishing path so what shipped stayed traceable to the demand that justified it.
The results
Supporting work covered service-area definition, Google Business Profile freshness, and imagery tied to real projects. Against that baseline this account recorded 175% project inquiries and 120% service visibility. Those figures belong to this one engagement: a record of what happened here, not a projection for other landscaping businesses.
These figures are this business’s own record, not a projection for others.
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