The challenge
For b2b services businesses, buyers compare providers, scope, and delivery risk across several sessions before they ever fill in a form. Mapping that demand against the pages that already existed turned the gap into a list of missing answers rather than a generic keyword export, with shopify publishes and internal links set as the measures the work would be judged on.
What we did
Planning concentrated on service pages that state scope plainly, comparison content that acknowledges tradeoffs, and proof that survives procurement review. Because shopify publishes was the headline measure, briefs prioritised the pages closest to that outcome first, and every item moved through the same review and publishing path so what shipped stayed traceable to the demand that justified it.
The results
Supporting work covered clear service taxonomy, internal links between related capabilities, and consistent entity details across the web. Against that baseline this account recorded 43 shopify publishes and 105 internal links. Those figures belong to this one engagement: a record of what happened here, not a projection for other b2b services businesses.
These figures are this business’s own record, not a projection for others.
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