The challenge
For healthcare businesses, patients search by condition and by service, and expect clinical clarity before they will book. Mapping that demand against the pages that already existed turned the gap into a list of missing answers rather than a generic keyword export, with seo articles and planned actions set as the measures the work would be judged on.
What we did
Planning concentrated on condition and treatment pages reviewed for accuracy, practitioner detail, and plain answers to access questions. Because seo articles was the headline measure, briefs prioritised the pages closest to that outcome first, and every item moved through the same review and publishing path so what shipped stayed traceable to the demand that justified it.
The results
Supporting work covered practitioner and organisation structured data, transparent authorship, and accurate location data. Against that baseline this account recorded 85 seo articles and 120 planned actions. Those figures belong to this one engagement: a record of what happened here, not a projection for other healthcare businesses.
These figures are this business’s own record, not a projection for others.
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