The challenge
For home renovation businesses, homeowners research materials, cost ranges, and finished work for months before requesting a quote. Mapping that demand against the pages that already existed turned the gap into a list of missing answers rather than a generic keyword export, with published assets and internal links set as the measures the work would be judged on.
What we did
Planning concentrated on project-type pages, material comparisons, cost-range explainers, and documented completed work. Because published assets was the headline measure, briefs prioritised the pages closest to that outcome first, and every item moved through the same review and publishing path so what shipped stayed traceable to the demand that justified it.
The results
Supporting work covered service-area coverage, project imagery with descriptive alt text, and reviews tied to project types. Against that baseline this account recorded 58 published assets and 187 internal links. Those figures belong to this one engagement: a record of what happened here, not a projection for other home renovation businesses.
These figures are this business’s own record, not a projection for others.
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