The challenge
For events & hospitality businesses, enquiries follow occasion-led searches where availability, capacity, and location decide the shortlist. Mapping that demand against the pages that already existed turned the gap into a list of missing answers rather than a generic keyword export, with published assets and local actions set as the measures the work would be judged on.
What we did
Planning concentrated on occasion pages, catering and package detail, and answers to the logistics questions that stall bookings. Because published assets was the headline measure, briefs prioritised the pages closest to that outcome first, and every item moved through the same review and publishing path so what shipped stayed traceable to the demand that justified it.
The results
Supporting work covered accurate location and hours data, event structured data, and internal links from occasion to enquiry pages. Against that baseline this account recorded 53 published assets and 8.7k local actions. Those figures belong to this one engagement: a record of what happened here, not a projection for other events & hospitality businesses.
These figures are this business’s own record, not a projection for others.
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